Biography for business
•
Your Instagram content may draw someone to your profile. But it’s what they see in your Instagram bio that will keep them there. In fact, it’s a key element that could even earn you a follow.
Think about it: You find an interesting post on Instagram and then go to the profil to check out who the creator is. If their bio is completely blank (or lacks vital information), you’re going to immediately lose interest or think the account is a fake and leave. No follow and no looking back.
Others do the same. So a powerful Instagram marketing strategy wouldn’t be complete without a strong bio to support it.
What is an Instagram bio?
An Instagram bio is a description of your business that sits at the top of your Instagram profile. It can only be up to characters, so you want to be concise, sharing what your business does and who it serves in as few words as possible.
Take a look at our own Instagram bio to get an idea of what this might look like:
We’ll get into each of these more t
•
How to write a company bio? 20 company bio examples for inspiration
You know that crucial writing task you’ve been putting off for way too long? The one where you have to write a short bio about your company, its values, and its mission statement&#;
You may think, &#;Ugh — why is everyone asking me to do something I hate so much?!&#; Well… we all have our own pet peeves, but this one is pretty important.
Whether you’re starting a new business, applying for a loan, or saying hello to a customer for the first time, having a polished company bio can help bring your story to life. And that&#;s why you need to look at the best bio examples for inspiration.
So what makes a company bio that good?
The answer depends on the kind of business you have, the tone you’re trying to set, and what you want to accomplish.
Sure, you need to keep it concise and spell out who your team is and what you do. But you also need to give context and make sure your bio reflects the day-to-day culture and
•
As a marketer, my professional bio is the best way to, well, market myself.
From generalist to content strategist and agency to enterprise, my role has changed a lot over the last (almost) eight years. And my professional bio has to keep up. Even though I can admit I don’t always feel like rewriting it.
But we all know we have to keep our professional bios refreshed to give people an accurate snapshot of who we are, why they should work with us, and why they should care about what we have to say.
For that reason alone (and because it’s my actual job), I’ll show you how to write a bio and share some of my favorite professional bio examples from years of reworking my own.
Table of Contents
What is a professional bio?
A professional bio or biography is a quick rundown of your background and experience. Your bio should include details about your professional expertise, skills, and achievements, but it’s also an opportunity to show off your personality and personal interests.